Bluebird Company

Bluebird Group is a prominent Indonesian transportation company headquartered in Jakarta. Established in 1972 by Mutiara Fatimah Djokosoetono and her sons, Chandra Suharto and Purnomo Prawiro, the company began as a non-metered taxi service named Chandra Taksi, operating with private vehicles. It officially rebranded as Bluebird in 1972 after obtaining a permit from the Jakarta Office of Transportation. Starting with a fleet of 25 taxis, Bluebird expanded rapidly, reaching 500 vehicles by 1978 and 2,000 by 1985. The company pioneered innovations in Indonesia's taxi industry, including the introduction of meter-based fares, air-conditioned taxis, and GPS systems.

Services and Subsidiaries

Bluebird Group operates a diverse range of transportation services through its subsidiaries:

Bluebird: Standard taxi services

Silverbird: Executive taxis

Goldenbird: Car rentals

Bigbird: Charter buses

Cititrans: Inter-city buses

Ironbird: Cargo and logistics

The company also has ventures in property, heavy equipment, and IT consulting services.

Sustainability Initiatives

Bluebird Group is committed to environmental sustainability. In 2019, it launched an electric taxi fleet, including BYD e6 and Tesla Model X vehicles, marking a significant step in reducing carbon emissions in Indonesia's transportation sector. The company also operates the largest number of electric vehicle (EV) charging stations among Indonesian transportation companies. Additionally, Bluebird has adopted compressed natural gas (CNG) vehicles and conducts regular emissions checks on its fleet.

Community Engagement

Bluebird Group is actively involved in social initiatives, particularly in education. Since 1998, it has provided scholarships to over 35,000 children of its drivers, supporting their education from high school to university level. The company also runs the "Kartini Bluebird" program, which empowers women, especially housewives, through social entrepreneurship opportunities.

Recent Developments

In December 2023, Bluebird Group announced a significant investment of IDR 250 billion to develop sustainable public transportation in Indonesia's new capital, Nusantara. This initiative includes the deployment of electric buses, taxis, rental vehicles, charging stations, and depots, all integrated with smart city technologies.